When you think of outdoor advertising, the first thing that probably comes to mind is the classic billboard. But did you know that billboards have been around for over a century?
That’s right, the first billboard was erected in 1867, and since then, the industry has come a long way. From the hand-painted billboards of the past to the digital displays of today, the world of outdoor advertising has undergone a major transformation.
And here at Wasaga Beach Signs, Barrie Signs, Collingwood Signs, and Signs Solutions, we’ve been a part of that transformation every step of the way. We’ve seen the industry evolve, and we’ve adapted to keep up with the times. We’ve always been at the forefront of innovation in the field of outdoor advertising, and we’re proud to continue to be a leading provider of signs solutions for our customers.
Innovations in Sustainability: Minimizing the Environmental Impact of Billboards
The first billboards were simple affairs, with advertisers painting their messages directly onto wooden boards. These early billboards were often located on the sides of buildings or on fences, and they were primarily used to advertise local businesses. But as the automobile became more popular in the early 20th century, billboards began to pop up along highways and roads, providing a new way for companies to reach a wider audience.
As technology advanced, so did the billboards. In the 1930s, the first illuminated billboards were introduced, and by the 1950s, billboards were being constructed with steel frames and plastic sheets. These new billboards were larger and more durable, and they allowed for more creative and eye-catching designs.
From Hand-Painted Wooden Boards to Digital Displays
But the biggest change to the billboard industry came with the advent of digital technology. Digital billboards, which use LED displays to show a series of images, first appeared on the scene in the 1990s. And since then, they’ve taken the industry by storm. Digital billboards offer a number of advantages over traditional billboards, including the ability to change the message on the sign in real-time, the ability to show video and animation, and the ability to target specific audiences.
At Wasaga Beach Signs, Barrie Signs, Collingwood Signs and Signs Solutions, we’ve been at the forefront of the digital billboard revolution. We were one of the first companies to adopt digital technology, and we continue to be a leader in the industry today. We’re constantly experimenting with new ways to use digital billboards to create more engaging and effective advertising campaigns for our clients.
How Digital Technology is Changing the Game for Billboard Companies
But we’re not just innovating when it comes to technology. We’re also innovating when it comes to sustainability. We understand that billboards can have a significant environmental impact, and we’re committed to minimizing that impact as much as possible. We’re constantly looking for new ways to make our billboards more energy-efficient and more environmentally friendly.
For example, we’ve started using LED lights in our billboards, which use less energy than traditional incandescent bulbs. We’re also experimenting with using solar power to power our billboards, which would greatly reduce our carbon footprint. We believe that it’s possible to create effective advertising campaigns while also being good stewards of the environment, and we’re determined to prove it.
Billboards: Because staring at your phone while driving just isn’t dangerous enough
All in all, the billboard industry has come a long way since the days of hand-painted wooden boards. And at Wasaga Beach Signs, Barrie Signs, Collingwood Signs, and Signs Solutions, we’re proud to have been a part of that evolution. We’re always pushing the boundaries of what’s possible with outdoor advertising, and we’re excited to see what the future holds.
So the next time you’re driving down the highway and you see one of our billboards, remember that it’s the result of over a century of innovation
